Behind the Scenes: Making the Cover of Good Company Issue #3
A magazine cover has many purposes — one of them being to concisely encapsulate what stories will be found inside its pages — but the supreme goal is to grab the reader and bring them in. Not only that, but the cover must also capture, in once glance, the very essence, goal and spirit of […]
A magazine cover has many purposes — one of them being to concisely encapsulate what stories will be found inside its pages — but the supreme goal is to grab the reader and bring them in. Not only that, but the cover must also capture, in once glance, the very essence, goal and spirit of the publication. That is no easy feat, but our talented team at Good Company really knocked it out of the park with our cover for Issue 3. Starting with the phenomenal photography work of Joyce Kim who beautifully captured our cover subject, comedian/writer/actress Aparna Nancherla, we approached the cover for Issue 3 in a rather unique way. Grace, our Art Director George McCalman, and I were torn between two very different cover images. In order to make our most confident decision on the final version, George had talented lettering artist and illustrator Erin Ellis draw up both images as if they’d be the cover. It’s clear now which photo we selected, but today we’re taking you behind the scenes on the process George and Erin went through in making this cover, and the challenges and surprises they encountered along the way. With Joyce’s stunning phot...
A magazine cover has many purposes — one of them being to concisely encapsulate what stories will be found inside its pages — but the supreme goal is to grab the reader and bring them in. Not only that, but the cover must also capture, in once glance, the very essence, goal and spirit of the publication. That is no easy feat, but our talented team at Good Company really knocked it out of the park with our cover for Issue 3. Starting with the phenomenal photography work of Joyce Kim who beautifully captured our cover subject, comedian/writer/actress Aparna Nancherla, we approached the cover for Issue 3 in a rather unique way. Grace, our Art Director George McCalman, and I were torn between two very different cover images. In order to make our most confident decision on the final version, George had talented lettering artist and illustrator Erin Ellis draw up both images as if they’d be the cover. It’s clear now which photo we selected, but today we’re taking you behind the scenes on the process George and Erin went through in making this cover, and the challenges and surprises they encountered along the way. With Joyce’s stunning phot...
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