Bethany Yellowtail is well known within several communities: the world of social activists, the American Indian art scene, the global fashion industry and, perhaps most of all, she is beloved by her fans and customers who come from Native American nations from coast to coast. Yellowtail, originally from the Northern Cheyenne and Crow nations in […]

Bethany Yellowtail is well known within several communities: the world of social activists, the American Indian art scene, the global fashion industry and, perhaps most of all, she is beloved by her fans and customers who come from Native American nations from coast to coast. Yellowtail, originally from the Northern Cheyenne and Crow nations in Montana, is the C.E.O., founder, and creative director of B. Yellowtail ? a Los Angeles-based clothing design company and artist collective.
Her unique success story as a person whose work captures the attention and hearts of so many disparate worlds, caught the attention of filmmaker Billy Luther, and the rest is history. Now, you can catch more than a glimpse of Yellowtail?s world on a new docu-series, Alter-NATIVE. The 6-episode series is available to watch on the Indie Lens StoryCast YouTube channel. Each episode follows Yellowtail through big events and important places in one year of her life. The audience watches Yellowtail grow her company, engage in activist movements, and find strength in her personal life.

I?ve known Bethany for a couple of years, and I?ve been familia...