When you are an interior designer that works mostly in minimal, monochromatic spaces, but your personal style is a bolder, more pattern-friendly aesthetic, you get the home of Ellie Horwell Roche. “At home, I never really have decorating goals — I like to make it up as I go along,” Ellie admits. “I love mixing vintage […]

When you are an interior designer that works mostly in minimal, monochromatic spaces, but your personal style is a bolder, more pattern-friendly aesthetic, you get the home of Ellie Horwell Roche. “At home, I never really have decorating goals — I like to make it up as I go along,” Ellie admits. “I love mixing vintage with modern, and often buy pieces without knowing exactly where they will go. They always find a home, or something will change in the house, and they suddenly make sense. I love art, and believe that it should be for everyone, not just the super rich. I buy a lot of modern art prints, and street art editions. London is great for finding people doing exciting things, and I love to support that.” Based in the Hampstead Heath neighborhood in North West London, Ellie shares the home with her husband Simon, their two young children, and two kittens. When they found their home, they knew it was the location they wanted, but it seemed they had their work cut out for them. “We have always lived in London and have tried out quite a few different areas,” Ellie shares. “Wh...