In 2006, TOMS made socially-conscious shopping a more mainstream concept for many consumers. Their idea of one pair of shoes for me, one for someone in need not only helped redefine expectations of how much charities actually do, but it made helping out immensely more accessible. Perhaps even more impactful than the amount of help […]

In 2006, TOMS made socially-conscious shopping a more mainstream concept for many consumers. Their idea of one pair of shoes for me, one for someone in need not only helped redefine expectations of how much charities actually do, but it made helping out immensely more accessible. Perhaps even more impactful than the amount of help they’ve provided in the past decade, however, is how much TOMS has done to influence the world of charity around them. Ever since their inception, brands big and small have echoed TOMS’ approach, making “one for me, one for you” a go-to style of giving back. Take Brooklyn-based social entrepreneurs Jacq and Scot Tatelman for example. For every backpack, wristlet and purse sold through their company State, they donate a backpack filled with essentials to an at-risk child. In order to instill this sense of selflessness in their own two kiddos, Scot and Jacq constantly seek out opportunities to get them involved in charitable work as well. “[Poverty is] difficult for a five-year-old girl and three-year-old boy to fully grasp,” they tell us. “So as a family we choose to d...