Design Milk's Director of Branded Content, Kelly Beall, jumps into Take 5 with JELL-O treats, a vintage-inspired lighter, a book for branding lovers + more.

1. Solid Wiggles
I’ve been following Solid Wiggles since they first popped up in my Instagram feed more than a year ago. How could you not take notice of these little cubes of edible art"! These are the JELL-O shots you actually want to take because they’re as delicious as they are Instagrammable. Solid Wiggle has been creating handcrafted cubes and “jelly cakes” since 2020, when the brand was founded by pastry chef Jena Derman and master mixologist Jack Schramm. Choose from a menu of delicious boozy and non-boozy party treats if you’re based in New York City, and the jelly cakes are available to ship nationwide in the US. Photo: Courtesy of Olivia Snow Ceramics
2. Pebble Lighter by Olivia Snow Ceramics
This handmade ceramic table lighter/ashtray combo was designed in collaboration between interior design firm Maison Ko and Olivia Snow Ceramics. I didn’t immediately realize it had vintage roots, but soon found out when my mom stopped by and saw it on my coffee table, exclaiming that she hadn’t seen one since the 1970s. The updated version features a clay base ? the ashtray with rest notches ? and a chrome lighter insert that can be removed and refilled. Pebble’s weight is substantial in your palm and measures in at around 4.25″ x 3″. Choose from t...