You?ll wish your local dispensary looked like this.

Now that more than half the states in the US have legalized marijuana in some form (whether it?d be for medical or recreational use), there is no shortage of stores and e-shops selling modern pot paraphernalia for the high-end cannaseur. (We even rounded up a few of our favorites here.) Serra is such a store. Unlike your local head shop filled psychedelic alien wares and Alice In Wonderland-themed merchandise, this Portland-based shop is a high-end cannabis dispensary that prides itself on providing beautiful, minimalistic pipes and accessories.
Below, I got the chance to chat with Serra?s Brand Development Director Cambria Benson Noecker about ?smokable art? and some of the challenges with opening a luxury store for the cannabis market.
Why did you pick this city/neighborhood/storefront"
For Serra?s flagship location we restored an 1889 storefront in Portland?s Historic Old Town District. The striking space and proximity to Portland?s cultural center were two of the main draws. As one of the many native Portlander?s on our team, we were thrilled to be able to contribute to a resurgent district with Historical significance.
Where did you get the name for the store"
Serra, is Italian for greenhouse. We intentionally strayed from the literal use of green in both our naming and branding and worked with the creative minds at OMFG CO in creating both the name and brand.
Has it changed much since it opened&...