Activewear brand Outdoor Voices creates a store that does double duty as a recreational center for the local community.

You don?t have to be a SoulCycle instructor or even go to the gym 5x a week to appreciate activewear, a fashion trend that has taken root in America. There?s been a shift in the fashion mindset that comfort should prevail all but it doesn?t have to be substituted out for style or function. So why not combine the comfort and technical properties of athletic wear, and update it for casual wear" One of the first brands to take the lead in bridging the gap between gym-life and life-life is New York-based Outdoor Voices, founded by Tyler Haney. Since launching in 2014, Tyler has created four stores (two in Texas, two in NYC). Today, we?re visiting the brand?s first NYC location in Nolita designed in collaboration with Will Fox, an Architectural Designer from McGuire Hospitality. Read on to find out where Tyler got the name Outdoor Voices, the 3-word mantra she goes by (that I’m now adopting), and how Will defines modern design in the realm of fashion…

Why did you pick this neighborhood"
TH: Community is so important to us. We opened our New York pop-up about a year ago in Nolita and have always considered the surrounding area home. When we were finally ready to open our first permanent store in NYC, we knew that we wanted to stay local, so we opened up a store around the corner (with our NYC headquarters right above it)!
How did...