Armadillo founders tap Studio GOSS to express their women-led ethos and environmental tenets with its LA flagship office and retail space.

The world’s premier Certified B Corporation rug brand, Armadillo, celebrates the completion of their Los Angeles, California flagship and head office that has opened in the heart of the La Cienega Design Quarter. This is the brand’s sixth showroom, conceptualized by co-founders Jodie Fried and Sally Pottharst in collaboration with Studio GOSS, showcasing a subtle shift towards a more feminine aesthetic in alignment with its women-led ethos.
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