Red is everywhere. From stop signs to bricks and lipstick to wine, our constant use of the color in everyday objects has slowly taken over our subconscious. Red is a color that always blends with the context, telling us how to feel or what to think, but why are we attracted to it" Why did cavemen choose ochre-based paint to draw on their walls" Why do revolutions always seem to use red to stir support" Why do we parade celebrities down red carpets, when green or blue would surely do the same job" While the answers to these questions may be vague and indefinite, red?s use in architecture is almost always meticulously calculated.

© Helene Binet

Red is everywhere. From stop signs to bricks and lipstick to wine, our constant use of the color in everyday objects has slowly taken over our subconscious. Red is a color that always blends with the context, telling us how to feel or what to think, but why are we attracted to it" Why did cavemen choose ochre-based paint to draw on their walls" Why do revolutions always seem to use red to stir support" Why do we parade celebrities down red carpets, when green or blue would surely do the same job" While the answers to these questions may be vague and indefinite, red?s use in architecture is almost always meticulously calculated.Simultaneously symbolizing passion, danger, revolution, prosperity, and love, the various interpretations of the red make it one of the most deliberately-u...