The design for the Samsung Seocho project creates an office complex where linkages are created at the low-, mid- and high-rise levels to fully integrate the project within the surrounding urban context of downtown Seoul in the same manner that the famed Rockefeller Center accomplishes this in New York City.

© Jae Seong Lee

Architects: KPF

Location: Seoul, South Korea

Area: 239000.0 m2

Project Year: 2017

Photographs: Jae Seong Lee

Associate Architect: Samoo Architects & Engineers

Client: Samsung Electronics, Samsung C&T, Samsung Life Insurance

Facility: Mixed-use high-rise: office, retail, technology showroom, public open space, and transit connection
Award: MIPIM Asia Awards - Business Centres Category (2009)

© Jae Seong Lee

Text description provided by the architects. The design for the Samsung Seocho project creates an office complex where linkages are created at the low-, mid- and high-rise levels to fully integrate the project within the surrounding urban context of downtown Seoul in the same manner that the famed Rockefeller Center accomplishes this in New York City.

© Jae Seong Lee

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