The project has been influenced by modern, neutral and industrial details. The neutrality is given by the balance of its materials and its shades of white. All its materials have been used in a bitonal balance of black and white, except for details in corrugated aluminium and the black rubber floor. From the beginning we understood that the brand is, as its name indicates ( Fresco means Fresh in spanish ), a place whose identity is marked by the nature of its simple materials, its fresh and natural products as well. From this reflection we have suggested to implement a nature of alive presence and prominent avoiding to fall in the use of static nature. This nature is form and function in all its interventions, they work as a light system and as an active landscape in several of its bars.
© Federico Kulekdjian

architects: Hitzig Militello ArquitectosLocation: Honduras 5656, C1414BNF CABA, ArgentinaPhotographs: Federico KulekdjianArea: 400.0 m2
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