Nike opens shoe-shaped running track in Manila, Philippines.

Courtesy of NIKE/BBH

NIKE has created a new experimental lab for running aficionados: the world?s first full-sized LED racing track. Built as a pop-up in Manila, Philippines, the "Unlimited Stadium" coincided with the launch of their new LunarEpic running shoe. The 200m long figure-8 course follows the imprint of the running shoe, scaled up to a 100ft long footprint lighting up the heart of Manila.

Courtesy of NIKE/BBH

Screenshot Via NIKE Video

The Unlimited Stadium was a project conceptualized and created in partnership with BBH Singapore. Runners on the track compete with their avatar ? a virtual silhouette of themselves running alongside on the LED screen that wraps around the track like a ribbon. A sensor is attached to each participants shoe upon their first run, with their avatar appearing as a visual opponent, running the lap with their previous time and pace. Each time a runner beats their avatar, it runs with the faster pace, encouraging runners to improve their personal best with each lap. The figure 8 deviates from a traditional loop by its shape and through an uphill element as it crosses over itself in the middle, challenging runners further through its design.
Courtesy of NIKE/BBH

Screenshot Via NIKE Video

An athlete?s greatest competition is always themselves. Our ambition was to bring our athletes face to face wi...