After a successful teaming for the design of their Boston headquarters, MullenLowe engaged TPG Architecture to design its new office in Winston-Salem, NC: a 37,500 square foot space in the city?s newly developed Wake Forest Innovation Quarter. The office design was an opportunity to create a strong communications touchpoint expressing MullenLowe?s identity as a ?challenger? in the advertising industry, a scrappy do-everything ad firm with a global reach.

© Eric Laignel

Architects: TPG Architecture

Location: Winston-Salem, NC, United States

Architect In Charge: Larry Berger, RA

Lead Designer: Carly Jacobson, LEED AP

Area: 37500.0 ft2

Project Year: 2016
Photographs: Eric Laignel

© Eric Laignel

From the architect. After a successful teaming for the design of their Boston headquarters, MullenLowe engaged TPG Architecture to design its new office in Winston-Salem, NC: a 37,500 square foot space in the city?s newly developed Wake Forest Innovation Quarter. The office design was an opportunity to create a strong communications touchpoint expressing MullenLowe?s identity as a ?challenger? in the advertising industry, a scrappy do-everything ad firm with a global reach.

© Eric Laignel

MullenLowe?s staff work in multiple disciplines for diverse clientele, so their space had to be flexible a...