MELLOWER Seongsu Flagship-Store / NBDC
'No past No future'
© In-Woo Yeo
Architects: NBDC
Location: , Seongsui-ro 7-gil, Seongdong-gu, Seoul, South Korea
Architects In Charge: TSA Architects, ID STUDIO
Area: 380.0 m2
Project Year: 2017
Photographs: In-Woo Yeo
© In-Woo Yeo
'No past No future'' Brooklyn ' in the United States , ' Hackney 'in the United Kingdom and ' Seong-su ' in the Korea, which successfully led the rebuilding of the urban regeneration strategy through the preservation of the past.
© In-Woo Yeo
Since 2010, 'Seong-su' has been designated as the " City of Urban Renaissance Project " in 2014. Reflecting the development of urban regeneration, which is not a general development, we agreed on the idea of reviving social and cultural functions through design, cultural and ecological environment, and the restoration of the urban economy.
Concept
Mellower also wanted to include their own specificity of the coffee and bakery in the first place, not to stay in the traditional Asian brand image.Instead of breaking all of the old ones and creating new ones, we created new identities and designs in existing architectures and spaces, satisfying the needs of these clients and regions.
© In-Woo Yeo
- Concept'Rejuvenation?The concept of this project is Rejuvenation. It means being young again and recovering. In the light faded place can regain momentum again through penetra...
© In-Woo Yeo
Architects: NBDC
Location: , Seongsui-ro 7-gil, Seongdong-gu, Seoul, South Korea
Architects In Charge: TSA Architects, ID STUDIO
Area: 380.0 m2
Project Year: 2017
Photographs: In-Woo Yeo
© In-Woo Yeo
'No past No future'' Brooklyn ' in the United States , ' Hackney 'in the United Kingdom and ' Seong-su ' in the Korea, which successfully led the rebuilding of the urban regeneration strategy through the preservation of the past.
© In-Woo Yeo
Since 2010, 'Seong-su' has been designated as the " City of Urban Renaissance Project " in 2014. Reflecting the development of urban regeneration, which is not a general development, we agreed on the idea of reviving social and cultural functions through design, cultural and ecological environment, and the restoration of the urban economy.
Concept
Mellower also wanted to include their own specificity of the coffee and bakery in the first place, not to stay in the traditional Asian brand image.Instead of breaking all of the old ones and creating new ones, we created new identities and designs in existing architectures and spaces, satisfying the needs of these clients and regions.
© In-Woo Yeo
- Concept'Rejuvenation?The concept of this project is Rejuvenation. It means being young again and recovering. In the light faded place can regain momentum again through penetra...
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