We believe a brand's core identity is created through the values of brand founders. We worked to expand and deepen the meaning of the brand by actualizing the identity that was formerly presented on a product and service level. The brand ?Workerbee? communicates with consumers through its product, which is regionally produced honey. And. with their mascot ?Kerbee,? the main messages of ?Save the Bees.? and ?Honey makes it better.? are given life. Kerber, who takes a step into this world with the wings of honeybees, doesn't exist physically, but as a mascot of the brand, adds vitality to the brand.
© Donggyu Kim

architects: Another D StudioLocation: Jeonju, South KoreaProject Year: 2024Photographs: Donggyu KimArea: 630.0 m2
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