As a brand leading contemporary tea drinking trend in China, Heytea has been improving itself through continuous transformation and upgrade. Shenzhen Super Normal Design was entrusted by the brand to create a new Heytea store in Chongqing City. As working on this project, the designers broke with the convention of store design, which is usually too dependent on commercial logic. In contrast, they spent plenty of time visiting and investigating the local culture, history and customs, and then incorporated their thoughts gained in this process into the design. By adopting such a design approach, Super Normal intends to work with Heytea to create a series of stores under a "Normal City" Program. With the implementation of the Program, Super Normal has created diverse Heytea stores throughout many Chinese cities, the design of which all responds to local context. Each time after the designers looked into the urban fabric and locals' life in those cities, they could figure out interesting and locality-responsive design languages to interpret every store. This Heytea store set in Chongqing is a good example.
© Yangsha Ye

architects: Super Normal DesignLocation: Longfor Paradise Walk, Chongqing, ChinaArea: 80.0 m2Project Year: 2019Photographs: Yangsha YePhotographs: Chuangzhe Wang
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