Headquarters Brand Loyalty / Voss Architecture - interior design Blogs

Headquarters Brand Loyalty / Voss Architecture

The challenge in this project was the transformation from a dull, outdated office block to an inspiring and energizing meeting place, based on the ideas of our client, Brand Loyalty, a worldwide player in retail loyalty. The client had a distinguished view on the looks of an office; a professional but homely feel, combined with transparency and as many open areas as possible. Everything with a ?hospitality? feel to it.

© Guido Erbring

Architects: Voss Architecture

Location: Koningsweg 101, 5211 BH 's-Hertogenbosch,The Netherlands

Architects In Charge: Bert Voss, Roel Scheepmaker, Dederique Meijs, Dolf Nijsen

Area: 9100.0 m2

Project Year: 2016

Photographs: Guido Erbring, Voss architecture

Collaborator Exterior Design: Van Aken Architecten, Eindhoven

Structural Engineer: Van de Laar, Eindhoven

Installation Consultant: Deerns, Rijswijk

Fire And Sustainability Consultant: DGMR, The Hague

Lighting Consultant: Arpalight, Bavel

Client: Brand Loyalty Int.

© Guido Erbring

From the architect. The challenge in this project was the transformation from a dull, outdated office block to an inspiring and energizing meeting place, based on the ideas of our client, Brand Loyalty, a worldwide player in retail loyalty. The client had a distinguished view on the looks of an office; a professional but homely feel, combined with transparency and as many open areas as possible. Everything with a ?hospitality? feel to it.
© Voss architecture

The office also functions as a meeting point and knowledge centre where employees from all over the world can update their skills. Thanks to a fully equipped auditorium and training rooms now seminars, workshops and training can be done in-house.

© Voss architecture

During the transition the whole building is stripped and big atria are made to get more light into the heart of the building. In the main atrium, close to the entrance, a sculptural spiral staircase is designed. This eyecatcher, together with the submerged pool in the floor of the central lobby, immediately defines the special space you are entering. The atmosphere of the entrance area is designed after a hotel lobby, open and welcoming.

© Voss architecture

The structural cores of the building were originally finished with gravel concrete. To fit in with the new warm and natural look and feel they are clad with dark, grooved wood. Thin enough to steam and bend around the round corners of the cores. This new finish really stands out in contrast with the natural stone floor on the ground floor and the white stucco walls and open staircase.

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The restaurant on the ground floor is designed like a modern restaurant you find in the city. It has an open kitchen ...
Source: Archdaily
URL: http://www.archdaily.com/

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