HARMAY / AIM Architecture
Harmay?s first brick and mortar store offers shoppers a thought-provoking antidote to its customary virtual visits. With over 1 million users online, the brand now aims to cultivate experiences online and off. AIM designed the shop, located on Anfu Lu, to innovate what e-commerce looks like. It was an opportunity to design for people and platform, creating a beautiful, visceral space to experience how what is done behind a screen can still be deeply felt.
© Jerry Yin
Architects: AIM Architecture
Location: 308 Anfu Road, Shanghai, China
Lead Architects: Wendy Saunders, Vincent de Graaf, Fuzi He, Lea Li, Carter Chen, Maggie Li
Area: 200.0 m2
Project Year: 2017
Photographs: Jerry Yin
© Jerry Yin
From the architect. Harmay?s first brick and mortar store offers shoppers a thought-provoking antidote to its customary virtual visits. With over 1 million users online, the brand now aims to cultivate experiences online and off. AIM designed the shop, located on Anfu Lu, to innovate what e-commerce looks like. It was an opportunity to design for people and platform, creating a beautiful, visceral space to experience how what is done behind a screen can still be deeply felt.
© Jerry Yin
Our online culture and constant clicking means the purpose of physical shopping is up for debate. Digital market places and online brands have disrupted the way consumers experience traditional retail.Â...
© Jerry Yin
Architects: AIM Architecture
Location: 308 Anfu Road, Shanghai, China
Lead Architects: Wendy Saunders, Vincent de Graaf, Fuzi He, Lea Li, Carter Chen, Maggie Li
Area: 200.0 m2
Project Year: 2017
Photographs: Jerry Yin
© Jerry Yin
From the architect. Harmay?s first brick and mortar store offers shoppers a thought-provoking antidote to its customary virtual visits. With over 1 million users online, the brand now aims to cultivate experiences online and off. AIM designed the shop, located on Anfu Lu, to innovate what e-commerce looks like. It was an opportunity to design for people and platform, creating a beautiful, visceral space to experience how what is done behind a screen can still be deeply felt.
© Jerry Yin
Our online culture and constant clicking means the purpose of physical shopping is up for debate. Digital market places and online brands have disrupted the way consumers experience traditional retail.Â...
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