In 2011, the Gaumont-Pathé group decided to renovate the existing building in order to upgrade the cinemas and to improve user comfort.

© Luc Boegly

Architects: Manuelle Gautrand Architecture

Location: 75 Avenue du Général Leclerc, 75014 Paris-14E-Arrondissement, France

Architect In Charge: Manuelle Gautrand

Area: 3600.0 m2

Project Year: 2016

Photographs: Luc Boegly, Guillaume Guerin

© Luc Boegly

From the architect. In 2011, the Gaumont-Pathé group decided to renovate the existing building in order to upgrade the cinemas and to improve user comfort.This aim is to gradually update the somewhat outmoded image of the chain of cinemas, transforming them into cultural venues, animated day and night and sufficiently flexible to accommodate a varied programme.
© Guillaume Guerin

The project has two main aims:
- To showcase the film theatres and visually identify them as physical spaces, as much from within the building as from without;
- To showcase the films: the facades are covered in a kind of huge curtain of LEDs, which is used to screen a range of animation (film extracts, stills, colours and abstract images can be used to bring the facade to life).
These are the means by which the cinema hopes to resume its position within the city: internally, the architecture aims to display the cinema?s unusual and spectacular volumes, while externally it envelops itself in film ex...