Frank Lloyd Wright School of Architecture to Change Name with New Branding - interior design Blogs

Frank Lloyd Wright School of Architecture to Change Name with New Branding

Following a successful several-year long campaign to maintain its accreditation as an institute of higher learning, the Frank Lloyd Wright School of Architecture has announced a name change and rebranding, as part of efforts stipulated by the Higher Learning Commission to distance itself from the larger Frank Lloyd Wright Foundation. As a nod to the institution?s origins as Frank Lloyd Wright?s Taliesin Fellowship, the school will now be known as the School of Architecture at Taliesin.

Following a successful several-year long campaign to maintain its accreditation as an institute of higher learning, the Frank Lloyd Wright School of Architecture has announced a name change and rebranding, as part of efforts stipulated by the Higher Learning Commission to distance itself from the larger Frank Lloyd Wright Foundation. As a nod to the institution?s origins as Frank Lloyd Wright?s Taliesin Fellowship, the school will now be known as the School of Architecture at Taliesin.
via Frank Lloyd Wright Foundation

?Adopting this new name, the School of Architecture at Taliesin, helps us to secure our identity as an experimental, forward-looking architecture program that is deeply rooted in the Taliesin Fellowship,? said Aaron Betsky, dean of the School.  ?The process in which we developed our new relationship with the Foundation and our accreditors has been an opportunity to closely examine who we are as a school and how to best position ourselves to advance our mission and...
Source: Archdaily
URL: http://www.archdaily.com/

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