Discover “Chelsea Brut” in London, a breathtaking revival of a brutalist townhouse by Pricegore. This modernist gem, nestled in the historic Borough of Kensington and Chelsea, seamlessly blends its Victorian roots with contemporary family living. Pricegore‘s ingenious use of space, complemented by raw materials and lush gardens, redefines the townhouse while enhancing its thermal efficiency and energy sustainability.
With a nod to mid-century Brazilian architecture, Chelsea Brut stands as a testament to the timeless appeal of thoughtfully conserved modernist design.

About Chelsea Brut
Revitalizing Brutalist Architecture
Pricegore skillfully rejuvenated and expanded a brutalist townhouse in London’s Kensington and Chelsea Borough. This project showcases a robust approach to conserving modernist architecture, drawing inspiration from the site’s Victorian era to maximize spatial possibilities. A Tailored Transformation
In 2020, new owners, drawn to the 1960s block, purchased the property. They tasked Pricegore with a major overhaul, transforming the five-bedroom house into a spacious three-bedroom home. These changes better accommodate contemporary family life, demonstrating Pricegore’s commitment to functional yet stylish living spaces.
Pricegore discovered a significant elevation difference in a neighboring garden. This led to a remarkable find: the current block stood where Victorian houses once did. Consequently, ...