Architecture as Experiential Marketing: The Surprisingly Bright Olympic Pavilion by Hyundai and Asif Khan
Much has been said about the darkest building in the world, designed by Asif Khan, for Hyundai's Winter Olympic pavilion this year. What?s more surprising about this blackest-of-black pavilion is really how bright it is inside. The imposing facade of Vantablack VBx2 encloses a series of radiant, playful rooms and the entire project is part of a joint effort by Hyundai and Asif Khan to use architecture and design principles to bring delight to Olympic visitors in Pyeongchang this year.
© Keshia Badalge
Much has been said about the darkest building in the world, designed by Asif Khan, for Hyundai's Winter Olympic pavilion this year. What?s more surprising about this blackest-of-black pavilion is really how bright it is inside. The imposing facade of Vantablack VBx2 encloses a series of radiant, playful rooms and the entire project is part of a joint effort by Hyundai and Asif Khan to use architecture and design principles to bring delight to Olympic visitors in Pyeongchang this year.Hyundai decided to sign on as a sponsor for the Pyeongchang 2018 Winter Olympics and commissioned the British architect, Asif Khan, to bring their brand vision to a physical space. The specific assignment?delivered by Hyundai's Creative Works?emphasized the fact that the built space had to convey a powerful experience without showing any of their products.
Initial Concept Sketch
In an interview with ArchDaily, Mr. Jang Young, a member of the design team at Hyundai Cr...
© Keshia Badalge
Much has been said about the darkest building in the world, designed by Asif Khan, for Hyundai's Winter Olympic pavilion this year. What?s more surprising about this blackest-of-black pavilion is really how bright it is inside. The imposing facade of Vantablack VBx2 encloses a series of radiant, playful rooms and the entire project is part of a joint effort by Hyundai and Asif Khan to use architecture and design principles to bring delight to Olympic visitors in Pyeongchang this year.Hyundai decided to sign on as a sponsor for the Pyeongchang 2018 Winter Olympics and commissioned the British architect, Asif Khan, to bring their brand vision to a physical space. The specific assignment?delivered by Hyundai's Creative Works?emphasized the fact that the built space had to convey a powerful experience without showing any of their products.
Initial Concept Sketch
In an interview with ArchDaily, Mr. Jang Young, a member of the design team at Hyundai Cr...
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