Apple's First Town Square Retail Concept Opens in Chicago
The first in a new generation of Apple stores has opened in the heart of Chicago. Designed by Foster + Partners, Apple Michigan Avenue employs the tech giant?s ?Town Square? concept, which subverts the typical retail experience in favor of a community-inclusive approach.
The first in a new generation of Apple stores has opened in the heart of Chicago. Designed by Foster + Partners, Apple Michigan Avenue employs the tech giant?s ?Town Square? concept, which subverts the typical retail experience in favor of a community-inclusive approach.
Courtesy of Apple
?When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple?s most significant worldwide retail locations,? said Angela Ahrendts, Apple?s senior vice president of Retail. ?Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can?t wait to welcome the community for opening weekend, and to launch ?The Chicago Series? with our incredible local partners on Monday.?
© Patrick Lynch
Courtesy of Apple
Apple worked closely with the city to select a high-impact site that could contribute to the revitalization of the Chicago River. Entering from historic Pioneer Court (adjacent to the Chicago Tribune building), the buildin...
The first in a new generation of Apple stores has opened in the heart of Chicago. Designed by Foster + Partners, Apple Michigan Avenue employs the tech giant?s ?Town Square? concept, which subverts the typical retail experience in favor of a community-inclusive approach.
Courtesy of Apple
?When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple?s most significant worldwide retail locations,? said Angela Ahrendts, Apple?s senior vice president of Retail. ?Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city. We can?t wait to welcome the community for opening weekend, and to launch ?The Chicago Series? with our incredible local partners on Monday.?
© Patrick Lynch
Courtesy of Apple
Apple worked closely with the city to select a high-impact site that could contribute to the revitalization of the Chicago River. Entering from historic Pioneer Court (adjacent to the Chicago Tribune building), the buildin...
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