Amazon's Futuristic Checkout-Free Convenience Store Opens with Just a Few Kinks
Amazon?s innovative, checkout-free convenience store concept, Amazon Go, has opened to the public in Seattle.
via Amazon
Amazon?s innovative, checkout-free convenience store concept, Amazon Go, has opened to the public in Seattle.Located in the base of an existing Amazon office building, the 1,800-square-foot (167-square-meter) store offers grocery and convenience items. To begin shopping, customers simply scan an Amazon Go smartphone app and pass through a turnstile.Using machine learning, computer vision and artificial intelligence technologies (incorporated into the software powering cameras and weight sensors), the store can then track the actions of customers as they remove items from the shelves, creating a virtual shopping list as they go. When a customer is finished shopping, they simply exit the store through the turnstiles and the user?s Amazon account is automatically charged.
Amazon believes the concept to be the future of brick-and-mortar retail, as the technology will cut out several minutes from the shopping experience. And while the store will still feature a full slate of employees including chefs preparing ready-to-eat foods and customer assistance associates, cutting out cashiers may allow for lower overall operating costs, savings which can in turn be passed along to customers in the form of price cuts.Vice president of Amazon Go Gianna Puerini, speaking to Reuters, spoke about the four years of development th...
via Amazon
Amazon?s innovative, checkout-free convenience store concept, Amazon Go, has opened to the public in Seattle.Located in the base of an existing Amazon office building, the 1,800-square-foot (167-square-meter) store offers grocery and convenience items. To begin shopping, customers simply scan an Amazon Go smartphone app and pass through a turnstile.Using machine learning, computer vision and artificial intelligence technologies (incorporated into the software powering cameras and weight sensors), the store can then track the actions of customers as they remove items from the shelves, creating a virtual shopping list as they go. When a customer is finished shopping, they simply exit the store through the turnstiles and the user?s Amazon account is automatically charged.
Amazon believes the concept to be the future of brick-and-mortar retail, as the technology will cut out several minutes from the shopping experience. And while the store will still feature a full slate of employees including chefs preparing ready-to-eat foods and customer assistance associates, cutting out cashiers may allow for lower overall operating costs, savings which can in turn be passed along to customers in the form of price cuts.Vice president of Amazon Go Gianna Puerini, speaking to Reuters, spoke about the four years of development th...
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