The adidas NYC Flagship is the largest adidas store in the world and debuts the stadium concept?the purest physical manifestation of the brand. The design sets the mark for a completely new retail direction that aligns with their invigorated brand strategy of focusing on their target consumers; this is a space made by creators, for creators.

© Dirk Tacke, Courtesy of adidas

Architects: Gensler

Location: New York, NY, United States

Area: 45000.0 ft2

Project Year: 2016

Photographs: Dirk Tacke

© Dirk Tacke, Courtesy of adidas

Text description provided by the architects. The adidas NYC Flagship is the largest adidas store in the world and debuts the stadium concept?the purest physical manifestation of the brand. The design sets the mark for a completely new retail direction that aligns with their invigorated brand strategy of focusing on their target consumers; this is a space made by creators, for creators.
© Dirk Tacke, Courtesy of adidas

Armed with adidas?s conceptual direction of ?stadium,? Gensler developed a design with the athlete?s journey in mind. By treating New York City as the metaphorical ?field of play,? the stadium Flagship provides everything needed to equip the athlete behind the scenes. The design exposes the existing concrete floors and CMU walls, cast-in-place concrete ceilings, and board-formed tunnel and elevator enclosure which highlight the space?s raw NYC charac...