A New Guide by Architects Explains What Makes a Space "Instagrammable"
When you tap an Instagram geolocation, the nine most popular posts in that location float to the top. Sometimes, there's an uncanny similarity to these posts: near-identical pictures of smoothie bowls, tiled floors, or neon signs. In part, a place?s popularity on Instagram is a domino effect?one person posts a picture of a mural (Wynwood Walls, anyone"), and then everyone does. But a new Instagram Design Guide from Valé Architects suggests that some design features might be inherently more Instagrammable than others. Valé?s guide is interesting for its quasi-scientific analysis of Instagram aesthetic, but it also has real implications in the architecture world; a building?s popularity on social media (in this case, its Instagramability) can influence its perception in the non-digital world. Here are some of the traits that Valé says make a space successful on Instagram:
When you tap an Instagram geolocation, the nine most popular posts in that location float to the top. Sometimes, there's an uncanny similarity to these posts: near-identical pictures of smoothie bowls, tiled floors, or neon signs. In part, a place?s popularity on Instagram is a domino effect?one person posts a picture of a mural (Wynwood Walls, anyone"), and then everyone does. But a new Instagram Design Guide from Valé Architects suggests that some design features might be inherently more Instagrammable than others. Valé?s guide is interesting for its quasi-scientific analysis ...
When you tap an Instagram geolocation, the nine most popular posts in that location float to the top. Sometimes, there's an uncanny similarity to these posts: near-identical pictures of smoothie bowls, tiled floors, or neon signs. In part, a place?s popularity on Instagram is a domino effect?one person posts a picture of a mural (Wynwood Walls, anyone"), and then everyone does. But a new Instagram Design Guide from Valé Architects suggests that some design features might be inherently more Instagrammable than others. Valé?s guide is interesting for its quasi-scientific analysis ...
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