Architects of today face a common task that defies intuition ? how to balance building performance and strict carbon targets against cost. Sustainability in design is certainly a worthy and necessary goal, but the amount of options can be overwhelming and the costs prohibitive, especially in the eyes of owners. How can designers best convince their clients to integrate sustainability into a project" Keeping costs low and backing up decisions with fact-based analysis are solid first steps.

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Architects of today face a common task that defies intuition ? how to balance building performance and strict carbon targets against cost. Sustainability in design is certainly a worthy and necessary goal, but the amount of options can be overwhelming and the costs prohibitive, especially in the eyes of owners. How can designers best convince their clients to integrate sustainability into a project" Keeping costs low and backing up decisions with fact-based analysis are solid first steps. Read more »

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