"False Binaries": Why the Battle Between Art and Business in Architecture Education Doesn't Make Sense
This article was originally published by The Architect's Newspaper as "Phil Bernstein pens inaugural column on technology, value, and architects? evolving role."
Gone are the days when clients such as The Vatican unquestioningly entrusted architects like Raffaele Stern with large sums of money. Image © <a href='https://commons.wikimedia.org/wiki/File:Musei_Vaticani._Braccio_Nuovo.JPG'>Jesús Moreno via Wikimedia</a> licensed under <a href='https://creativecommons.org/licenses/by-sa/3.0/deed.en'>CC BY-SA 3.0</a>
This article was originally published by The Architect's Newspaper as "Phil Bernstein pens inaugural column on technology, value, and architects? evolving role."This is the inaugural column ?Practice Values,? a new bi-monthly series by architect and technologist Phil Bernstein. The column will focus on the evolving role of the architect at the intersection of design and construction, including subjects such as alternative delivery systems and value generation. Bernstein was formerly vice president at Autodesk and now teaches at the Yale School of Architecture.This semester, I?m teaching a course called ?Exploring New Value Propositions for Practice? that?s based on the premise that the changing role of architects in the building industry requires us to think critically about our value as designers in that system. After studying the structure and dynamics of practice business mod...
Gone are the days when clients such as The Vatican unquestioningly entrusted architects like Raffaele Stern with large sums of money. Image © <a href='https://commons.wikimedia.org/wiki/File:Musei_Vaticani._Braccio_Nuovo.JPG'>Jesús Moreno via Wikimedia</a> licensed under <a href='https://creativecommons.org/licenses/by-sa/3.0/deed.en'>CC BY-SA 3.0</a>
This article was originally published by The Architect's Newspaper as "Phil Bernstein pens inaugural column on technology, value, and architects? evolving role."This is the inaugural column ?Practice Values,? a new bi-monthly series by architect and technologist Phil Bernstein. The column will focus on the evolving role of the architect at the intersection of design and construction, including subjects such as alternative delivery systems and value generation. Bernstein was formerly vice president at Autodesk and now teaches at the Yale School of Architecture.This semester, I?m teaching a course called ?Exploring New Value Propositions for Practice? that?s based on the premise that the changing role of architects in the building industry requires us to think critically about our value as designers in that system. After studying the structure and dynamics of practice business mod...
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